Blog

Winners and Losers, Let me be the Judge!

I am honoured to have been selected as one of the 11 Regional Judges from Africa for the 2017 Loeries Africa Middle East Awards that will take place in Durban on Aug 19-20, 2017. Read the full announcement Here There are about 15 categories in the Loeries Creative Awards and I will participate in judging […]

Read More

What’s the Big Deal on Programmatic Advertising?

Programmatic advertising is the new buzz word in the digital media landscape. It is not just a just a buzz word, it a revolutionary way of using media to reach audiences. The simplest definition of programmatic advertising that I have come across is; delivering the right content, at the right time, at the right place […]

Read More

5 Ways to be Productive when Working From Home

In this age of technology and mobility, working from anywhere is becoming commonplace. Employers must face the fact that for some jobs, employees can just about work from anywhere if they have a mobile phone and an internet connection. I am fortunate that my job falls into that category. As the Digital Marketing manager at […]

Read More

The digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, ‘Kenyan|Digital Influencer|Vlogger|World Traveler’. Some have a blog where they post content they create, while others have YouTube channels and produce video content. While others manage online communities such […]

Read More