Author: Digital Diva

Waithera Kabiru – Profile and Manifesto

Profile of Waithera Kabiru-Membo Waithera is a seasoned marketing practitioner with specialist capabilities in media and digital. Over the last 18 years, she has led successful marketing campaigns in sub-Saharan Africa with start-ups, small and medium sized companies and with multinational organizations. Waithera is currently the Head of Media Futures, at East African Breweries Limited, […]

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Reflections from The Digital Diva: Advancing in your Career

With over 20 years’ experience in the corporate workplace in various industries, from Telecommunications, Media and currently CPG, I took the time to share my learnings on how to advance in your career. I recently shared this on the Women in Digital (Kenya) group when I facilitated a coaching session. I don’t know it all, […]

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My First Time! Facilitating a Coaching Session in a WhatsApp Group

I am not a huge fan of WhatsApp groups, but as I have been hearing often now, “Never waste a crisis!” This is a story about my experience using WhatsApp to run a coaching session!  First, understand that while I appreciate the ability of apps like WhatsApp in keeping us all connected, I often experience […]

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10 Workplace Lessons from my first job, 21 years ago!

I started my corporate career at AT&T in Atlanta, Georgia in 1998 as an Account Representative in the Consumer Markets Division, also known as Telemarketing Distribution Services (TDS). I was fresh out of university, having completed a B.A, from Clark University, in Worcester, Massachusetts. When I first joined AT&T, I viewed my job as a […]

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FUN, FOCUS AND FRIENDSHIP: THE RECIPE FOR A GREAT CLIENT-AGENCY RELATIONSHIP

Last week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]

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What Happens in Vegas…

The LIA 2018 judging in Las Vegas is over. This year, LIA celebrates 10 years of judging in Las Vegas. “We were very happy that Waithera Kabiru, Head of Media Futures and Digital, EABL, accepted our invitation to be part of the New and Social Influencers jury. This is her inaugural judging experience with LIA […]

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What Drives Online Consumption in African Markets?

I was recently invited to a workshop on “Digital Usage Habits in Kenya compared to Nigeria and South Africa”, facilitated by Consumer Insights, Kenya. The host asked me to share my experience on Coke Studio Africa, an online driven TV show that is now in its fifth year. First, a little bit about Coke Studio […]

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Driving Consumer Engagement using a Facebook ChatBot

I just got back from four glorious days in Mauritius for a work vacation! My days were spent gazing into the turquoise blue ocean, swimming with the fish and sipping on island cocktails – all the stereotypical things they show us in the tourism advertisements! This refreshing time enabled me to reflect on the digital […]

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Winners and Losers, Let me be the Judge!

I am honoured to have been selected as one of the 11 Regional Judges from Africa for the 2017 Loeries Africa Middle East Awards that will take place in Durban on Aug 19-20, 2017. Read the full announcement Here There are about 15 categories in the Loeries Creative Awards and I will participate in judging […]

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What’s the Big Deal on Programmatic Advertising?

Programmatic advertising is the new buzz word in the digital media landscape. It is not just a just a buzz word, it a revolutionary way of using media to reach audiences effectively. The simplest definition of programmatic advertising that I have come across is; delivering the right content, at the right time, at the right […]

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