Blog – Page 2 – Waithera Kabiru

What’s the Big Deal on Programmatic Advertising?

July 8, 2017

Programmatic advertising is the new buzz word in the digital media landscape. It is not just a just a buzz word, it a revolutionary way of using media to reach audiences effectively. The simplest definition of programmatic advertising that I have come across is; delivering the right content, at the right time, at the right […]

5 Ways to be Productive when Working From Home

June 11, 2017

In this age of technology and mobility, working from anywhere is becoming commonplace. Employers must face the fact that for some jobs, employees can just about work from anywhere if they have a mobile phone and an internet connection. I am fortunate that my job falls into that category. As the Digital Marketing manager at […]

BRAND INFLUENCERS ONLY WORK WHEN THEY ARE TRUE TO THE BRAND

April 11, 2017

The digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, “Kenyan|Digital Influencer|Vlogger|World Traveler”. Some have a blog where they post content they create, while others have You Tube channels and produce video content. While others manage online communities […]