Category: Local

Digital Marketing Pioneer | Media Innovator | Executive Coach

Overview With over 20 years of experience driving impactful campaigns across African markets, Waithera Kabiru has established herself as a pioneering force in media and digital marketing. Her expertise spans the CPG, Media, and Telecommunications industries with a special focus on digital transformation, media innovation, and eCommerce strategy. Waithera Kabiru’s career exemplifies the evolution of […]

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The digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, “Kenyan|Digital Influencer|Vlogger|World Traveler”. Some have a blog where they post content they create, while others have You Tube channels and produce video content. While others manage online communities […]

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