Category: Marketing

13 March 2025: Spirited Women Sundowner at EABL HQ, Nairobi, Kenya Dear 20-year-old Waithera, As I sit here at 49, surrounded by the tapestry of life I’ve woven over these decades, I’m writing to you across the expanse of time. If you could see me now—mother to three incredible sons aged 25, 18, and 17, […]

Read More

A Daughter’s Tribute to Lilian Wakiiya Mwaura, Founder of FIDA Kenya

<Speech read at FIDA Golf Day, 7 March 2025 at Royal Nairobi Golf Club> Good evening (all protocols observed), It is with immense pride that I stand before you today to share a few words about the visionary founder of FIDA Kenya – my mother, Senior Counsel Lilian Mwaura, my mentor and inspiration. The Living […]

Read More

Digital Marketing Pioneer | Media Innovator | Executive Coach

Overview With over 20 years of experience driving impactful campaigns across African markets, Waithera Kabiru has established herself as a pioneering force in media and digital marketing. Her expertise spans the CPG, Media, and Telecommunications industries with a special focus on digital transformation, media innovation, and eCommerce strategy. Waithera Kabiru’s career exemplifies the evolution of […]

Read More

My Professional Profile

Waithera is a seasoned marketer with specialist capabilities in media, digital and eCommerce. Over the last 20 + years, she has been a pioneer in media and digital marketing, leading execution of impactful marketing campaigns in various African markets in the CPG, Media and Telecommunications Industries. Waithera is the lead of the Africa Digital Hub […]

Read More

Why I spent the last year working with an NLP Executive Coach

I have spent the last year and a half working with an executive coach. When I told some of my colleagues or friends, their response was usually surprise, and asked “Why do you need a coach?” or “You have it all together, why do you need coaching?” Similarly, when I approached my (then) line manager […]

Read More

Reflections from The Digital Diva: Advancing in your Career

With over 20 years’ experience in the corporate workplace in various industries, from Telecommunications, Media and currently CPG, I took the time to share my learnings on how to advance in your career. I recently shared this on the Women in Digital (Kenya) group when I facilitated a coaching session. I don’t know it all, […]

Read More

My First Time! Facilitating a Coaching Session in a WhatsApp Group

I am not a huge fan of WhatsApp groups, but as I have been hearing often now, “Never waste a crisis!” This is a story about my experience using WhatsApp to run a coaching session!  First, understand that while I appreciate the ability of apps like WhatsApp in keeping us all connected, I often experience […]

Read More