Tag: people

13 March 2025: Spirited Women Sundowner at EABL HQ, Nairobi, Kenya Dear 20-year-old Waithera, As I sit here at 49, surrounded by the tapestry of life I’ve woven over these decades, I’m writing to you across the expanse of time. If you could see me now—mother to three incredible sons aged 25, 18, and 17, […]

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My Professional Profile

Waithera is a seasoned marketer with specialist capabilities in media, digital and eCommerce. Over the last 20 + years, she has been a pioneer in media and digital marketing, leading execution of impactful marketing campaigns in various African markets in the CPG, Media and Telecommunications Industries. Waithera is the lead of the Africa Digital Hub […]

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Why I spent the last year working with an NLP Executive Coach

I have spent the last year and a half working with an executive coach. When I told some of my colleagues or friends, their response was usually surprise, and asked “Why do you need a coach?” or “You have it all together, why do you need coaching?” Similarly, when I approached my (then) line manager […]

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