Blog

What Happens in Vegas…

The LIA 2018 judging in Las Vegas is over. This year, LIA celebrates 10 years of judging in Las Vegas. “We were very happy that Waithera Kabiru, Head of Media Futures and Digital, EABL, accepted our invitation to be part of the New and Social Influencers jury. This is her inaugural judging experience with LIA […]

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What Drives Online Consumption in African Markets?

I was recently invited to a workshop on “Digital Usage Habits in Kenya compared to Nigeria and South Africa”, facilitated by Consumer Insights, Kenya. The host asked me to share my experience on Coke Studio Africa, an online driven TV show that is now in its fifth year. First, a little bit about Coke Studio […]

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Driving Consumer Engagement using a Facebook ChatBot

I just got back from four glorious days in Mauritius for a work vacation! My days were spent gazing into the turquoise blue ocean, swimming with the fish and sipping on island cocktails – all the stereotypical things they show us in the tourism advertisements! This refreshing time enabled me to reflect on the digital […]

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Winners and Losers, Let me be the Judge!

I am honoured to have been selected as one of the 11 Regional Judges from Africa for the 2017 Loeries Africa Middle East Awards that will take place in Durban on Aug 19-20, 2017. Read the full announcement Here There are about 15 categories in the Loeries Creative Awards and I will participate in judging […]

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What’s the Big Deal on Programmatic Advertising?

Programmatic advertising is the new buzz word in the digital media landscape. It is not just a just a buzz word, it a revolutionary way of using media to reach audiences effectively. The simplest definition of programmatic advertising that I have come across is; delivering the right content, at the right time, at the right […]

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5 Ways to be Productive when Working From Home

In this age of technology and mobility, working from anywhere is becoming commonplace. Employers must face the fact that for some jobs, employees can just about work from anywhere if they have a mobile phone and an internet connection. I am fortunate that my job falls into that category. As the Digital Marketing manager at […]

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The digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, “Kenyan|Digital Influencer|Vlogger|World Traveler”. Some have a blog where they post content they create, while others have You Tube channels and produce video content. While others manage online communities […]

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