Waithera Kabiru

The Digital Diva™


I have been a digital/online practitioner for 15+ years, a career that has been very rewarding and educational.

My career online commenced in 2003 at a Kenyan startup company that launched a revolutionary online jobs portal called myJobsEye.com. Since then,  digital marketing and media experience has diversified into functional areas of Sales, Marketing  in the Media, Telecommunication and CPG industries, working at 98.4 Capital FM and Coca-Cola Central East and West Africa.

I am a Consultant at Digital Diva Services Limited, a firm that provides strategic support to organizations who are looking to transform their business through digital, mobile, online and social media.

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Over 18 years’ professional working experience in Media, Telecommunication and CPG industries.

Key competencies are in Marketing (Digital) Strategy, Client Servicing and Execution and Content Production to deliver best in class campaigns that drive business results.

Geographic experience in USA, Nigeria, Ghana, Mauritius, Kenya, Southern Africa, East Africa and French West Africa.

Thought leadership in digital transformation of multi-national businesses.


Thank you for the awesome, mind opening experience for my team.
Everyone is just feeling so “metamorphosised”!
Thank you! Thank you! Thank you!

Charity Murandu, Divisional Marketing Director, SeedCo Group

Waithera is a meticulous new media professional. I worked with her in the development of a website for Motions and her ability to lead a team and translate client vision into actual digital work was remarkable. She is ethical and keeps excellent but easy relationships with team mates on projects. She is also able to handle pressure while respecting deadlines. Waithera is definitely a leader in the digital media business.

Frank Maina

KenyaBuzz and Capital FM have been collaborating on some projects for the past 1-2 years. Waithera was our main contact at Capital FM and we have enjoyed working with her very much. She is smart, efficient and gets the job done. The collaboration has been a pleasure and we would recommend working with Waithera in any capacity.

Alix Grubel

Waithera constantly pushed the envelope and with a shared pedigree as Founder Members of the Mobile Marketing Association in East Africa ensured that the foundations were set for brands to start embracing digital media, a space that hitherto this was lost to many.

Mbugua Njihia

Waithera is a valuable colleague to us here at Capital FM Group and as head of the digital media, she is doing wonders as we embrace this new platform in media in big strides. She is a well equipped and very knowledgeable in this line and a gem in this company. She is successfully overseeing the transformation of the Capital FM exciting website.

Eddy Kimani

A manager who is so open to ideas from her staff. She is a team player and a very amazing manager.

Jacqueline Ing’airu


Digital Marketing Strategy
Marketing Campaign Management
Digital Media Management
Social Content Management
Project Management
Agency/Large Team Management
Financial Management
Multicultural Experience


Digital Marketing Manager, Coca-Cola, Central East & West Africa

2012 to date

Capital Group Limited, Kenya — Head of Digital Media and Information Technology

2008 — 2012

Capital Group Limited, Kenya – Executive Assistant to the Chairman

2006 — 2008

KenCall Business Process Outsourcing, Kenya – Senior Account Manager


myJobsEye.com, Kenya – Operations Manager


AT&T Corporation, Atlanta, Georgia, USA – Various roles



M.B.A: International Business Administration

1999-2002 — American Intercontinental University, Atlanta, Georgia, USA

B.A. Majors: Environmental Studies & Geography

1994-1998 — Clark University, Worcester, Massachusetts, USA

Higher Diploma: Project Management

2003 — Keller Graduate School of Management, Atlanta, Georgia, USA

Certificate in Online Media Management

2009 — International Institute of Journalism of InWEnt (Capacity Building International), Berlin, Germany


Waithera is a thought leader in Digital Marketing and Media, and her work has been published in numerous articles and case studies locally and internationally:

  • All
  • International
  • Local
  • Joe Otin
    Joe Otin
  • Facebook
  • Business Daily
    Business Daily
  • Adweek
  • Pan Africa Media Research Organization (PAMRO)
    Pan Africa Media Research Organization (PAMRO)


I’m reachable via the contacts listed below. Looking forward to hearing from you!

  • E-mail
  • Mobile
    +254 722 583 790


You can also send me a message below and I’ll get back to you as soon as possible.

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