Category: Agency Management

Digital Marketing Pioneer | Media Innovator | Executive Coach

Overview With over 20 years of experience driving impactful campaigns across African markets, Waithera Kabiru has established herself as a pioneering force in media and digital marketing. Her expertise spans the CPG, Media, and Telecommunications industries with a special focus on digital transformation, media innovation, and eCommerce strategy. Waithera Kabiru’s career exemplifies the evolution of […]

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FUN, FOCUS AND FRIENDSHIP: THE RECIPE FOR A GREAT CLIENT-AGENCY RELATIONSHIP

Last week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]

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