Overview With over 20 years of experience driving impactful campaigns across African markets, Waithera Kabiru has established herself as a pioneering force in media and digital marketing. Her expertise spans the CPG, Media, and Telecommunications industries with a special focus on digital transformation, media innovation, and eCommerce strategy. Waithera Kabiru’s career exemplifies the evolution of […]
Read MoreWaithera is a seasoned marketer with specialist capabilities in media, digital and eCommerce. Over the last 20 + years, she has been a pioneer in media and digital marketing, leading execution of impactful marketing campaigns in various African markets in the CPG, Media and Telecommunications Industries. Waithera is the lead of the Africa Digital Hub […]
Read MoreI am not a huge fan of WhatsApp groups, but as I have been hearing often now, “Never waste a crisis!” This is a story about my experience using WhatsApp to run a coaching session! First, understand that while I appreciate the ability of apps like WhatsApp in keeping us all connected, I often experience […]
Read MoreI started my corporate career at AT&T in Atlanta, Georgia in 1998 as an Account Representative in the Consumer Markets Division, also known as Telemarketing Distribution Services (TDS). I was fresh out of university, having completed a B.A, from Clark University, in Worcester, Massachusetts. When I first joined AT&T, I viewed my job as a […]
Read MoreLast week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]
Read MoreThe digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, “Kenyan|Digital Influencer|Vlogger|World Traveler”. Some have a blog where they post content they create, while others have You Tube channels and produce video content. While others manage online communities […]
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