I am not a huge fan of WhatsApp groups, but as I have been hearing often now, “Never waste a crisis!” This is a story about my experience using WhatsApp to run a coaching session! First, understand that while I appreciate the ability of apps like WhatsApp in keeping us all connected, I often experience […]
Read MoreI started my corporate career at AT&T in Atlanta, Georgia in 1998 as an Account Representative in the Consumer Markets Division, also known as Telemarketing Distribution Services (TDS). I was fresh out of university, having completed a B.A, from Clark University, in Worcester, Massachusetts. When I first joined AT&T, I viewed my job as a […]
Read MoreLast week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]
Read MoreThe digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, “Kenyan|Digital Influencer|Vlogger|World Traveler”. Some have a blog where they post content they create, while others have You Tube channels and produce video content. While others manage online communities […]
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