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FUN, FOCUS AND FRIENDSHIP: THE RECIPE FOR A GREAT CLIENT-AGENCY RELATIONSHIP

Last week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a…

What’s the Big Deal on Programmatic Advertising?

Programmatic advertising is the new buzz word in the digital media landscape. It is not just a just a buzz word, it a revolutionary way of using media to reach audiences effectively. The simplest definition of programmatic advertising that I have come across is; delivering the right content, at the right time, at the right…