Tag: coca-cola

FUN, FOCUS AND FRIENDSHIP: THE RECIPE FOR A GREAT CLIENT-AGENCY RELATIONSHIP

June 9, 2019

Last week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]

What’s the Big Deal on Programmatic Advertising?

July 8, 2017

Programmatic advertising is the new buzz word in the digital media landscape. It is not just a just a buzz word, it a revolutionary way of using media to reach audiences effectively. The simplest definition of programmatic advertising that I have come across is; delivering the right content, at the right time, at the right […]