Tag: digital marketing

FUN, FOCUS AND FRIENDSHIP: THE RECIPE FOR A GREAT CLIENT-AGENCY RELATIONSHIP

Last week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]

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Driving Consumer Engagement using a Facebook ChatBot

I just got back from four glorious days in Mauritius for a work vacation! My days were spent gazing into the turquoise blue ocean, swimming with the fish and sipping on island cocktails – all the stereotypical things they show us in the tourism advertisements! This refreshing time enabled me to reflect on the digital […]

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