Tag: facebook

13 March 2025: Spirited Women Sundowner at EABL HQ, Nairobi, Kenya Dear 20-year-old Waithera, As I sit here at 49, surrounded by the tapestry of life I’ve woven over these decades, I’m writing to you across the expanse of time. If you could see me now—mother to three incredible sons aged 25, 18, and 17, […]

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Driving Consumer Engagement using a Facebook ChatBot

I just got back from four glorious days in Mauritius for a work vacation! My days were spent gazing into the turquoise blue ocean, swimming with the fish and sipping on island cocktails – all the stereotypical things they show us in the tourism advertisements! This refreshing time enabled me to reflect on the digital […]

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The digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, “Kenyan|Digital Influencer|Vlogger|World Traveler”. Some have a blog where they post content they create, while others have You Tube channels and produce video content. While others manage online communities […]

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