Tag: google

What Drives Online Consumption in African Markets?

I was recently invited to a workshop on “Digital Usage Habits in Kenya compared to Nigeria and South Africa”, facilitated by Consumer Insights, Kenya. The host asked me to share my experience on Coke Studio Africa, an online driven TV show that is now in its fifth year. First, a little bit about Coke Studio […]

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What’s the Big Deal on Programmatic Advertising?

Programmatic advertising is the new buzz word in the digital media landscape. It is not just a just a buzz word, it a revolutionary way of using media to reach audiences effectively. The simplest definition of programmatic advertising that I have come across is; delivering the right content, at the right time, at the right […]

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