Waithera is a seasoned marketer with specialist capabilities in media, digital and eCommerce. Over the last 20 + years, she has been a pioneer in media and digital marketing, leading execution of impactful marketing campaigns in various African markets in the CPG, Media and Telecommunications Industries. Waithera is the lead of the Africa Digital Hub […]
Read MoreThe digital ecosystem has evolved a new crop of marketers. They go by many titles -Influencers, Bloggers, Vloggers, YouTubers. Their social media titles often read something like, “Kenyan|Digital Influencer|Vlogger|World Traveler”. Some have a blog where they post content they create, while others have You Tube channels and produce video content. While others manage online communities […]
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