juries

A Letter to My 20-Year-Old Self: Journeying Through Life’s Seasons

13 March 2025: Spirited Women Sundowner at EABL HQ, Nairobi, Kenya Dear 20-year-old Waithera, As I sit here at 49, surrounded by the tapestry of life I’ve woven over these decades, I’m writing to you across the expanse of time. If you could see me now—mother to three incredible sons aged 25, 18, and 17,…

Digital Marketing Pioneer | Media Innovator | Executive Coach

Overview With over 20 years of experience driving impactful campaigns across African markets, Waithera Kabiru has established herself as a pioneering force in media and digital marketing. Her expertise spans the CPG, Media, and Telecommunications industries with a special focus on digital transformation, media innovation, and eCommerce strategy. Waithera Kabiru’s career exemplifies the evolution of…

What Happens in Vegas…

The LIA 2018 judging in Las Vegas is over. This year, LIA celebrates 10 years of judging in Las Vegas. “We were very happy that Waithera Kabiru, Head of Media Futures and Digital, EABL, accepted our invitation to be part of the New and Social Influencers jury. This is her inaugural judging experience with LIA…