Tag: work life integration

13 March 2025: Spirited Women Sundowner at EABL HQ, Nairobi, Kenya Dear 20-year-old Waithera, As I sit here at 49, surrounded by the tapestry of life I’ve woven over these decades, I’m writing to you across the expanse of time. If you could see me now—mother to three incredible sons aged 25, 18, and 17, […]

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A Daughter’s Tribute to Lilian Wakiiya Mwaura, Founder of FIDA Kenya

<Speech read at FIDA Golf Day, 7 March 2025 at Royal Nairobi Golf Club> Good evening (all protocols observed), It is with immense pride that I stand before you today to share a few words about the visionary founder of FIDA Kenya – my mother, Senior Counsel Lilian Mwaura, my mentor and inspiration. The Living […]

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Digital Marketing Pioneer | Media Innovator | Executive Coach

Overview With over 20 years of experience driving impactful campaigns across African markets, Waithera Kabiru has established herself as a pioneering force in media and digital marketing. Her expertise spans the CPG, Media, and Telecommunications industries with a special focus on digital transformation, media innovation, and eCommerce strategy. Waithera Kabiru’s career exemplifies the evolution of […]

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My Professional Profile

Waithera is a seasoned marketer with specialist capabilities in media, digital and eCommerce. Over the last 20 + years, she has been a pioneer in media and digital marketing, leading execution of impactful marketing campaigns in various African markets in the CPG, Media and Telecommunications Industries. Waithera is the lead of the Africa Digital Hub […]

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Reflections from The Digital Diva: Advancing in your Career

With over 20 years’ experience in the corporate workplace in various industries, from Telecommunications, Media and currently CPG, I took the time to share my learnings on how to advance in your career. I recently shared this on the Women in Digital (Kenya) group when I facilitated a coaching session. I don’t know it all, […]

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My First Time! Facilitating a Coaching Session in a WhatsApp Group

I am not a huge fan of WhatsApp groups, but as I have been hearing often now, “Never waste a crisis!” This is a story about my experience using WhatsApp to run a coaching session!  First, understand that while I appreciate the ability of apps like WhatsApp in keeping us all connected, I often experience […]

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10 Workplace Lessons from my first job, 21 years ago!

I started my corporate career at AT&T in Atlanta, Georgia in 1998 as an Account Representative in the Consumer Markets Division, also known as Telemarketing Distribution Services (TDS). I was fresh out of university, having completed a B.A, from Clark University, in Worcester, Massachusetts. When I first joined AT&T, I viewed my job as a […]

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FUN, FOCUS AND FRIENDSHIP: THE RECIPE FOR A GREAT CLIENT-AGENCY RELATIONSHIP

Last week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]

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5 Ways to be Productive when Working From Home

In this age of technology and mobility, working from anywhere is becoming commonplace. Employers must face the fact that for some jobs, employees can just about work from anywhere if they have a mobile phone and an internet connection. I am fortunate that my job falls into that category. As the Digital Marketing manager at […]

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