Waithera is a seasoned marketer with specialist capabilities in media, digital and eCommerce. Over the last 20 + years, she has been a pioneer in media and digital marketing, leading execution of impactful marketing campaigns in various African markets in the CPG, Media and Telecommunications Industries. Waithera is the lead of the Africa Digital Hub […]
Read MoreWith over 20 years’ experience in the corporate workplace in various industries, from Telecommunications, Media and currently CPG, I took the time to share my learnings on how to advance in your career. I recently shared this on the Women in Digital (Kenya) group when I facilitated a coaching session. I don’t know it all, […]
Read MoreI am not a huge fan of WhatsApp groups, but as I have been hearing often now, “Never waste a crisis!” This is a story about my experience using WhatsApp to run a coaching session! First, understand that while I appreciate the ability of apps like WhatsApp in keeping us all connected, I often experience […]
Read MoreI started my corporate career at AT&T in Atlanta, Georgia in 1998 as an Account Representative in the Consumer Markets Division, also known as Telemarketing Distribution Services (TDS). I was fresh out of university, having completed a B.A, from Clark University, in Worcester, Massachusetts. When I first joined AT&T, I viewed my job as a […]
Read MoreLast week, I was invited to give the keynote address at the Digital Media Awards (Kenya), an event curated by Social Media Week, Nairobi. In attendance was a plethora of digital agencies, some of their clients as well as some digital media and platforms like Twitter and Eskimi. The 100M question is, what makes a […]
Read MoreIn this age of technology and mobility, working from anywhere is becoming commonplace. Employers must face the fact that for some jobs, employees can just about work from anywhere if they have a mobile phone and an internet connection. I am fortunate that my job falls into that category. As the Digital Marketing manager at […]
Read More